Digital Junkfood on Social Media: To Each Their Own Poison
Social media platforms are designed in a way that keeps users engaged and occupied for as long as possible, by means of various user interface design elements and personalization techniques. A known problem with these techniques is that they may cause compulsive behavior and feelings of regret because of the time they wasted. However, as users continue to engage with content that researchers have identified as problematic, the overall experience cannot always be that negative. To shed light on this apparent paradox, this study investigates the subjective perceptions of users and provide a constructivist perspective of what we call ‘digital junkfood’. We identified a rich variety of relevant